Functional Interactivity

A higher level of interactivity is functional interactivity. Functional interactivity, is where the user interacts with the system to accomplish a goal or set of goals. That goal may be winning, as in the case of a game, or ordering a product, as in the case of an online catalog. Throughout the interaction the user receives feedback on their progress, or lack thereof, towards the goal(s).

While navigational interactivitycan focus on accomplishing a goal, it is limited to passive viewing. Functional interactivity on the other hand, is more interactive, the user becomes part of a strong feedback loop. WEB-based applications incorporating functional interactivity are appearing in ever-increasing numbers. These range from games to online ordering, and will become even more common in the future.

WEB Paradigm	Why.	Media Theory.	History and Prehistory	Print Paradigm.
Multimedia Paradigm.	Hypertext Paradigm.	Docuverse Paradigm.	Interactive Paradigm.	Conclusions